Tourism promotion: how to start the journey

Are you in a boat without oars in the middle of the ocean and you don’t know how to move? This is the article that will get you to the port! In fact, we will sail among all information you need during your action of tourism promotion! One step at a time we will go through each key element that you will need: better methods, strategies and channels to increase the tourist flow.

On this tortuous journey a communication agency is what you need: contacting professionals in the sector can only bring positive benefits to your tourism promotion. Contact OSCard: it will be ready to welcome you with a set of professionals, such as Account Manager, Marketing Strategist and Social Media Manager, who will know how to best guide you towards the success!

General framework: marketing for tourism promotion

If your goal is to make one tourism promotion that works, all you have to do is start by laying the foundations! To have a global and operational vision of the territory or of your structure it is essential to build, before starting, a piano marketing that you aggregate all the elements you will need during your journey, that you show the perspectives and the potential you can leverage on. Specifically, you will find all the detailed information about the construction of a marketing plan, its functions and objectives in the article “Hotel marketing plan: lay your foundation”.

The next step is to define the strategie in marketing you want to put into action to reach your goal: the tourism promotion! I have identified some of them, dividing them clearly, so that even a beginner in the sector can understand them. Let’s see them together:

• marketing off-line
• Online marketing about web marketing
• tourist itineraries (in a tour operator key)
• touristic guides

Marketing off-line

As I have already defined in the previous article “Tourism marketing: how to achieve it off-line”, with the expression off-line marketing I mean alland techniques and the strategy that you can use without invading the web. These are all the means by which you can increase the tourist flow, of the territory or of your structure: such as flyers and posters, local radio and television, organization of events, fairs, festivals and everything that comes to mind!

They are techniques that have a very broad general audience, affect the thoughts and come under the eyes of all, regardless of age, and do not need the skills of the subjects to be effective. However, to achieve the results you want to achieve it is necessary to start it months before the arrival of the tourists! Lto tourism promotion realized in these ways must in fact be done well in advance!

Marketing online about web marketing

The web marketing instead it is the opposite, it uses all the possible channels that the online network can offer! Social networks, portals such as Booking and Trivago, blogs, sites and posts. You can find more specific information in the article “Tourist web marketing: the way to go”.

The target instead in this case it is reduced: not everyone knows how to surf the net or have the means to do so! So remember, when you start your strategy on-line tourism promotion to define a priori a addressee with specific characteristics towards which you will direct a targeted message. The period in which to start this mode is also different: the online world never ceases to be incisive in our reality and therefore it is necessary to conduct a work of tourism promotion on the Web go on, not only prior to the tourist season, and with more intense alarms in the period preceding it.

Turistic itineraries

Now let’s change modes! Another really effective technique you can use for promote tourism in your territory or for your structure is to place your business in the Turistic itineraries organized by tour operator. A traveler interested in your area and its tradition will be happy to be able to immerse himself in it thanks to a ready-made program that will allow him to discover even the most curious and hidden aspects! Think for example of the great potential that it holds an enogastronomic tourist itinerary! In addition to filling the satisfaction of your guests, you will also fill their belly!

So don’t hesitate to contact the local tourist boards and try to get you included in them tourist plans! Remember: a tourist on vacation will be super happy to find a ready-made organization without spending energy! Plus, proposing yourself in this way will develop a positive opinion of you and make your guests remember you! It’s a virtuous circle where you can not give up entering! For this you must also read the article “Tour operator: the 5 W”, I’m sure it will be of great help!

Touristic guides

Closely related to the itineraries is the role played by touristic guides. As my colleague specifies better in the article dedicated precisely to them (“Tourist guide: reasons for investing in it”), there are different types: each has its pros and cons and is “ad hoc” for situations specifications. For example: the tourist who is already in the place he has chosen as a destination will trust and trust more than one tour guide in person who can advise them and tell them about the peculiarities of their destination! While a printed or online guide it will be very useful when the tourist has to choose the destination itself or the route to go!

Types of tourism

To start a strategy tourism promotion first of all it is necessary to know tourism! In fact, we cannot overcome the sea of ​​fog I told you about in the first few lines without first learning to swim in it! Knowing the various types of tourism allows you to build strategies for promotion of the tourist flow right. Think for example if you activated a large sports tourism project in an area that does not have the infrastructure and the means to be able to support it. It would be a disaster! I therefore stress the importance of knowing the multiplicity of nuances of tourism in order to respond to it and above all leverage it.

There are two key elements that you must never neglect when considering a type of tourism: yours target and the territory in which he is attracted! I continue with the previous example: sports tourism will be mainly linked to the movement of young people and adults who are passionate about it who want to follow live matches and competitions. It is difficult to find elderly people or families with small children among its bedlam.

I now propose a brief review of some types of tourism, perhaps the best known:

Food and wine tourism

Let’s start with the gluttony! It goes without saying that both young and old find it hard to resist temptation when their mouth is watering! So the target of this type turns out to be a lot colorful. Don’t worry though, because to attract a tourist flow of this kind you just need to organize, thanks also to the help as I have already pointed out to you tour operator, a tasty and curious culinary itinerary that can immerse the tourist in the flavors and aromas of the tradition he wants to discover.

Each letter of the dictionary could be associated with the name of a food, in at least 3 different languages ​​… this to make you understand how immense the universe of food and wine tourism and how many combinations it presents to be made! To find out a little more, however, also read the article “Food and wine tourism: yield to temptation” … the only way to get rid of temptation is to give in!

Cultural tourism

The cultural tourism it is what everyone associates with the general term “tourism”, that is, the classic sightseeing of cities and monuments, natural parks and small villages. Also here he targets it is really very large, perhaps almost more than the previous tourism. In this case, in order to catch the greatest number of vagrants looking for points of interest, it is convenient to organize guided tours or pre-set routes that tourists can follow independently.

Distinguishing yourself from all the other proposals in this case is not so easy … the only way you can follow is to devise a path that is innovative and who knows how to pinch the curiosity of tourists to the maximum!

Religious or spiritual tourism

Another type of tourism that I want to mention is just that. I wanted to dedicate a few lines to it because it is often forgotten and not considered in its real scope. A enormous scope! Think for example of how many thousands of people run to visit the Pope every time there is an important date, or how many people visit Lourdes or the Holy Land. Sometimes the estimates are lower than the actual amount! The flow of this type of tourism is often characterized by believing people who visit “holy places” in the name of a spiritual purification or to obtain a blessing. Or think of those who want to purify themselves by carrying out pilgrimages, such as the way to Santiago de Compostela.

How to go about promote this flow of tourists in reality it is perhaps only in the hands of God … if not to continue to value the places to which it is addressed.

Final notes for tourism promotion

Lots of words to tell you that the tourism promotion it is not as easy to achieve as you might think … it is necessary to be incisive, innovative, arouse emotions and curiosity, upset, satisfy, etc., etc., etc. It is essential to have basic knowledge, to carry out investigations on the territory, on past and present tourists, to study potential future guests.

In conclusion, activities and skills which can help you hone just the help of a professional. The sea of ​​fog will unfold and the waves of restless tourists will be quelled!

I have finished my work, but you must start it immediately! Call Oscard… you can’t make a better choice!

#gotourism!