Flyer distribution control: here’s how to avoid waste

Welcome back to the third appointment in the cycle of articles dedicated to door-to-door leafleting!

In previous articles we have covered the benefits of door-to-door flyer and the importance of making a flyer eye catching.

Today we will address a technical as well as important aspect of leafleting: flyer distribution control.

If you are planning to start a door-to-door distribution and do not know the risks you face, we are here to give you more information.

“A small loss can sink a large ship” (B. Franklin)

When investing in a marketing campaign based on direct communication, the greatest risks are related to waste.

It is a waste in terms of money, of resources and therefore of time.

Often the do-it-yourself or the idea of ​​relying on improvised companies in the name of savings can result in a single consequence: the total ineffectiveness of the marketing campaign.

So how to avoid waste?

Flyer distribution control

Exactly! To avoid any waste it is necessary to resort to control of leaflet distribution, a method that guarantees quality control of the service.

With this method we guarantee both the efficient coverage of each area, and that each operator carries out his work with the utmost attention and, above all, there is the guarantee that all the material is delivered.

In the next few paragraphs, I will show you the most commonly used techniques to control flyer distribution.

GPS tracking

There are several methods for controlling the distribution of flyers, one of which is the GPS tracking.

GPS tracking is a method advertised by many industry agencies. It is a question of tracing through the GPS the path made by the single operator, from the office computer. And this is precisely his Achilles heel. In fact, with this system you can control the path but not if the operator actually carried out the activity. It is for this reason that we prefer the use of more incisive and safer methods. Which?

Flyer distribution control according to OSCARD

The method that the our agency adopts, and which until now has proved to be quite effective, is that of control of distribution of leaflets on the territory, ideal for optimizing the service and avoiding waste.

In this way, both the efficient coverage of each area is verified, as well as that each operator carries out his work with the utmost attention and that the material is actually delivered. Such as? Just follow a few simple tips.

1. Define the mode of distribution (we will talk about it in detail in the next article);
2. divide the territory into zones and assign a specific zone to each group of operators;
3. appoint group leaders who will be responsible for:
   1. to coordinate (the operators of their group);
   2. to check (that the activity is carried out correctly);
   3. communication with the agency contact.

The activity of control must be carried out:

1. jointly with the customer;
2. randomly;
3. always on the same day, within a few hours from the end of the service activity.

In this way you can have every aspect of your distribution campaign under control, monitoring it and intervening in real time to solve any anomaly.

Ultimo step…

There are so many other factors that affect how you control flyers distribution. But don’t despair, we are here to help you. What are you waiting for to monitor your campaign? Contact us! We are here ready to help you!

We have come to the end… of this article. If you are a loyal reader you also know how it works now, in short, you won’t need me to tell you that it’s social time!

Share the article, spread the word and teach the world how to distribute flyers!

PS: do you know what is needed for a correct control of the distribution of flyers? Know how to distribute flyers. And to discover the secrets of distribution do not miss the next article!