How to create an eye-catching flyer

Welcome back to our blog! Today let’s talk about how to create a eye-catching flyer. We will identify the main characteristics that the flyer must have, and then expand the points one by one.

Have you already read the article on why invest in door-to-door leafleting? Know that I don’t take “no” for an answer!

Chronicles of a flyer

It is a busy day, you are walking down the street and suddenly you are given a flyer in your hand. Bored and careless you look at it, you quickly notice the colors, maybe you read the title, and casually throw it in the first basket you find. How many times has this happened to you?

But now it’s your turn! How can you prevent your work from suffering the sad fate of everyone else? The solution is one: create a eye-catching flyer.

Organization and structure

A eye-catching flyer is the foundation of any successful marketing strategy! It is one of the main tools for creating awareness: a brief but widespread knowledge of your product or service, in which the public can easily recognize your brand, brand or style and associate it with your work.

However, in the modern world where we are constantly bombarded with advertisements, our attention window is very limited. Getting our message to enter that tiny window isn’t easy at all!

Here are the points to focus on:

• target and content;
• title;
• message;
• structure and format;
• strategy.

Our flyer makes us sell UFOs: let’s turn to gray men

To make a eye-catching flyer, first of all you have to choose the target you want to refer to: the people you want your message to reach. These people have characteristics. If you know their characteristics you can create a message and graphics that are compatible with their preferences and thus stimulate their interest.

Once you’ve established your target, you need to think about
content. The space available is limited so carefully evaluate what you want to communicate. The content must be clear, concise and captivating! It is important to decide the structure a priori and establish a hierarchy among the various information.

What is your strong point? What differentiates you from the competition? If you have a competitive price, an important part of the flyer must be occupied by one or more numbers, to be highlighted in an appropriate manner; if you want to sell a product it will take a nice photo in the center; if you want to communicate how to reach you it will take space for a map and logistic information and so on.

“I sell a racing blade”

The title it is the focal point of a flyer, it contains the whole message, and if written badly all the work will be useless.

What features a title must have to make a flyer catchy? It must first be short, about 3 to 5 words. Choose an appropriately large font that can be seen from two or three meters away if it is affixed to a wall. The positioning inside the sheet is essential, do it centered but without taking up too much space for everything else.

Attention to the font, but at the same time it must be legible and consistent with the rest of the leaflet; similar speech for the choice of color. It must attract attention, but also be evident and aesthetically in harmony with the whole message.

“I hope that someone gets my message in a bottle”

“I hope someone gets my message in a bottle” the Police sang in 1979. And it’s also your goal: what to do to get your message to its destination?

As always “less is more”, so don’t overdo the text. The message must be personalized to the target and intriguing, conversational and easy to understand. Be emotionally engaging and seek to move the message out of a commercial context.

Have you ever had difficulty finding the cooking time of the pasta on the package? Anyone who is willing to go through many minutes of stressful searching to cook their own dinner, but they certainly wouldn’t do the same thing to find your phone number on a simple flyer! So, make sure the key information how contacts and addresses are clear and easy to locate.

Format and images

Playing with phrases and colors is fun but don’t underestimate the technical parameters, able to make your flyer eye-catching! Think carefully about the format. A5 flyers are the most common, but you may prefer an A6, more compact and pocket-sized, or an A4 for more visibility and available space.

Beware of photo quality! They need to be the right size to not get grainy, and you should do tests to make sure they look as good on paper as you see them on your computer.

We will conquer the world one flyer at a time

A flyer, however effective and captivating, is nothing more than a single tool within one marketing campaign which can be much bigger. Leafleting is an offline strategy, which is especially beneficial if it is correctly located in the areas of interest, such as in the vicinity of your business, or where your target audience is often. But there are many other more complex and widespread marketing tools such as campagne social.

You can integrate the flyer with other tools, for example with QR code and links you can connect it to websites and social networks, to involve the user in a much more effective and pervasive way. Or you can create an online banner starting from the flyer you have already made, in order to save time and have an aesthetic consistency throughout the campaign.

Who does it alone for three? Not in marketing!

The flyer is nothing more than a first step in a project that can become much more ambitious, and if you want to make the leap in quality, all you have to do is contact the professionals of the sector! After a careful analysis of your brand and your target, we will take care of creating an attractive flyer for you. And our services don’t end there!

A catchy flyer is not enough; it must also arrive at its destination. To find out how to handle the distribution of the flyer, keep following us.

What do you say, a couple of clicks before saying goodbye? Share this article… captivating on social channels.