Promoters in shopping centers: how to choose them

In this last article of the series dedicated to promotion strategies in shopping mall galleries, we will talk about promoter in shopping malls and how to choose them for effective marketing campaigns.

If you are an entrepreneur and want to promote a certain product or service, this article will certainly be for you; it will make you understand what are the necessary measures to center yours target.

The role of promoters in shopping centers

Increase sales, find new customers and inform, these are the main goals of a promoter. To do this, promoters in shopping centers must have developed dialectical and persuasive skills and possibly know other foreign languages ​​(basic English). Also, they must have a appropriate clothing to the situation in which they have to work and above all in line with the product or service to promote.

How to choose promoters

To promote a specific product or service, you need to do one careful selection of the various promoters available. This choice must be made based on several factors, such as:

• the target that you want to reach (sell a certain stock of products, acquire a certain number of new customers, etc.);
• he targets reference (the choice of promoters must be made in line with your target: if, for example, the target is mothers, you need to hire an adult promoter who inspires trust);
• the mall in itself (based on its position, size, turnout, etc …);
• the type of product or service (for some of these, in fact, specific skills may be required that the promoters must possess);
• the type of stand (The promoters must be able to manage the entire stand available independently and efficiently).

More precisely…

First, it is important to establish the target, that is:

the range of potential buyers of a product, or customers to whom an advertisement can be addressed.

I promoter in shopping malls they must, therefore, address the identified target in order to maximize results and achieve the pre-established objectives.

The mall is another relevant variable. This, in fact, can be:

• medium / small;
• big;
• located in an area close to the town;
• located in an area far from the town;
• being in a provincial town;
• being in a big city;
• the rental price (which varies according to the characteristics listed above).

It must also be taken into consideration movement space granted to promoters in shopping centers so that they can better interface with customers. There are, for example, shopping centers that do not allow promoters to leave their stand or that allow them to move, but in a very limited area.

To save on time, the choice of promoters can be made through an agency specialized in this sector, which is able to put you in contact with a large group of people capable and professional.

The importance of the sales record

Earlier we mentioned that promoters must own good dialectical and persuasive skills but also refined neuromarketing techniques. It consists of the scientific analysis of how the human brain responds to marketing stimuli. These features complement the so-called sales disk, which consists of that guide track built on the basis of product and target by the company interested in carrying out a promotion campaign and that the promoter in shopping centers will have to adopt to approach potential customers in order to achieve the results that have been requested.

This technique must be studied carefully, based on: the target to be reached, the methods of approach, the strengths on which to set the discourse, the emotional levers to focus on (which vary depending on the client) and the responses to be following up on objections from people. The sales disc also allows you to make improvements to it thanks to the collection of feedback always carried out by promoters in shopping centers so that it is increasingly effective.

And now?

Try not to underestimate the above and, above all, entrusted to industry experts to obtain satisfactory results!

That said, we have come to the end of this article dedicated to the choice of promoters in shopping centers, do not forget to share it and keep following us on our Oscard blog for other interesting news!